Rebranding First Assembly of God

A beloved cornerstone of Hawaii's faith community for 75 years. On the surface, a straightforward project—but deeply meaningful.

Every organization has a story forged from struggles, triumphs, and a calling to serve. For First Assembly, that story echoes the Book of Genesis: God's epic act of creation—the sun lighting the sky, the vast oceans teeming with life, the fertile land bursting with possibility.

Their journey mirrors this divine creativity and care. To capture that essence while honoring 75 years of island roots, I drew from elements dear to Hawaii locals: the warm sun, endless ocean, and nurturing land.

At the center of it all is the ethos "Here for you. First."—a commitment to putting people ahead, serving with open hearts, and building community without expectation. This promise grounds the brand in genuine aloha, guiding it forward while staying true to its legacy of faith and support.