Re-imagining a Mission

Re-brand First Assembly of God, a cornerstone in the Hawaii faith community. 

Simple, right? Not exactly. Here's my thought process.

Every person and organization has a story to tell. These stories, shaped by past struggles and victories, not only define who we are today but also light the way to our future. I wanted to tell the story of First Assembly by capturing its essence through the rebranding starting in the Book of Genesis. Genesis talks of incredible feats of creation, the sun, sky, the earth, and every living thing on land and in the oceans. First Assembly of God Hawaii's story mirrors the story of Genesis. I incorporated elements familiar to locals of Hawaii, to ground the church to its 75 year history in the islands, the ocean, sun, and the land.